The Masters Golf Tournament is one of the four biggest events on the PGA tour and Augusta, GA is the place where the top golfers in the sport dream about winning their Green Jacket. You may never earn the green jacket yourself, but that doesn't mean you can't "win" at the Masters. The tournament in Augusta is a huge opportunity to market your products and build your marketing network virtually from the ground up. For the enterprising marketer, the masters can be a turn-key event to launch your business into its next phase.

Why Is The Masters Such A Big Deal?

The Masters is unquestionably among the biggest sporting events of the year. The seven-day duration of the complete event offers you a much wider breadth of time to deploy your marketing efforts compared to one-day events like the Super Bowl. Each participant has qualified throughout their competitive play leading up to the event, so virtually every round and every tee time offer a superstar of the sport taking on their superstar competitors. Even the amateur participants are the best out of their peers and usually on the verge of making a splash on the pro scene.  

How The Masters Can Be A Turnkey Marketing Solution

When you are marketing at the masters, you have the perfect conditions to institute a turnkey marketing strategy. You will have a competitive edge over your competitors who are not hosting or making any attempt to affiliate the tournament with their brand identity. The amount of brand loyalty that the PGA tour in general and the Masters in particular enjoys has been formed over 8 decades. Your key customers and clients see the Masters as a source of joy in recreation, and you can affiliate your brand identity with that feeling. Your presence at the event lends the prestige of the tournament to your brand. Not all sporting events have this ineffable cachet or sense of dignity to their proceedings. This may be why the event is such a singular marketing opportunity and why opportunities to attend are so competitive.

To be part of the upcoming 2020 Masters Golf Tournament, Major Sports Augusta is your trusted travel provider for the most memorable Augusta experience! With over 18 years of service in hosting Augusta travel, our planners will customize a travel experience specific to your needs while keeping you within your desired budget.  Give us a call to so you can check one more off your bucket list!

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